The Kenya Sugar Board (KSB) invites designers to participate in a competition to redefine its visual identity and contribute to shaping the future of Kenya’s sugar industry. This is an opportunity to showcase your creativity and play a role in the transformation of this vital sector.
COMPETITION PRIZE
The winner of the competition will receive KES 150,000 and the opportunity to collaborate with KSB in developing its official brand guidebook.
DESIGN BRIEF
- Theme: The logo should represent innovation, trust, sustainability, and transformatio
- Colour Guidelines: Use green (#3ca057) as the primary but not the only colour in your design. Incorporate complementary colours to enhance the overall aesthetic and align with the theme.
- Design Requirements:
- Create a core logo with variations suitable for both light and dark backgrounds.
- Ensure the design is scalable and versatile for use across websites, social media, official documents, and merchandise.
- Include notes for Special Fonts used for the Design
- The design must be original, unpublished, and compliant with copyright laws.
- Submit the design in a scalable vector format (SVG or EPS) and include a high-resolution PNG.
HOW TO PARTICIPATE
- Create: Design a logo that reflects KSB’s mission and vision.
- Submit: Email your design to info@ksb.go.ke with the subject line: KSB Logo Design Submission – [Your Name, Contact].
- Deadline: All submissions must be received by January 15, 2025, at 11:59 PM EAT.
EVALUATION CRITERIA
Submissions will be evaluated based on the following criteria:
- Relevance: How well the logo reflects KSB’s role and mandate.
- Creativity: The originality and innovativeness of the design.
- Technical Quality: Scalability and adaptability across various media platforms.
The winning design will be announced on January 15, 2025. The selected designer will collaborate with KSB to refine the logo and create the brand guidebook.
TERMS AND CONDITIONS
- The intellectual property rights of the winning design will transfer to KSB.
- KSB reserves the right to modify the winning logo to meet official requirements.
- Late submissions, AI generated or plagiarized designs will be disqualified.
For inquiries, contact info@ksb.go.ke.